ExxonMobil Chemical Continues to Innovate for Frozen Novelty Ice Cream Market by Broadening Oppalyte™ Film Portfolio

  • OPPalyte 42 WOS-RH film for high humidity environments lowers total cost of use
  • OPPalyte 42 WOW film provides high-gloss wrap for ice cream sandwiches
  • Outstanding graphics encourage on-the-go impulse purchases

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Sunday, October 28, 2012 9:00 am EDT

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HOUSTON
"ExxonMobil Chemical has been at the forefront of technology innovation in this market for over 20 years. Designed for use in high humidity manufacturing conditions, the film has been developed in response to market demand"

HOUSTON--(BUSINESS WIRE)--ExxonMobil Chemical has expanded its portfolio of oriented polypropylene (OPP) films for the frozen foods market. New OPPalyte™ 42 WOS-RH film can improve operations and reduce total cost of use compared to film and paper currently being used. It enables glossy, eye-catching package designs that attract consumers, including the impulse purchasers of on-the-go-treats in convenience stores, kiosks, vending machines, stadiums and amusement parks.

The film is engineered with proprietary surface technology for robust machine performance in the highly variable relative humidity (RH) conditions encountered in frozen novelty foods manufacturing facilities. As a result, OPPalyte 42 WOS-RH film can improve line efficiency, increase output, and reduce downtime and product waste.

“During required cleaning of frozen dairy production assets, manufacturers often experience condensation build-up on packaging lines which affects performance,” said Scott Wilkins, market segment manager, ExxonMobil Chemical Films Business. “OPPalyte 42 WOS-RH is designed to provide consistent line performance on multi-lane wrappers 24 hours a day, even during high humidity conditions.”

OPPalyte 42 WOS-RH film is a one-side sealable film with a cavitated core. The high opacity and bright white appearance of the film deliver outstanding packaging that motivates purchasing.

The film has excellent seal strength, puncture resistance, very good ink adhesion and converting performance. It also reduces sticking and tearing so pieces of the wrapper are not left on the frozen novelty.

“ExxonMobil Chemical has been at the forefront of technology innovation in this market for over 20 years. Designed for use in high humidity manufacturing conditions, the film has been developed in response to market demand,” said Wilkins.

OPPalyte™ 42 WOS-RH is well suited for paper packaging replacement of frozen novelties such as ice cream cones and sandwiches, ice cream bars on a stick, chocolate-coated ice cream bars, fruit bars, and water ice products.

Another ExxonMobil Chemical product enhancement for the frozen novelty market, OPPalyte™ 42 WOW film, is designed specifically for ice cream sandwich overwraps. It provides a premium high-gloss, bright white wrap that allows graphics to “pop,” helping to drive consumer appeal. With new technology, it can deliver higher yields than typical materials currently being used. The seals are strong to maintain package integrity and product quality, but can be peeled for easier opening. It features excellent stiffness and hot slip, and provides outstanding print performance for flexographic and rotogravure printing.

“This film, combined with ExxonMobil Chemical’s application expertise and technical support, will help make ice cream sandwich products more competitive in the impulse purchase sector,” said Wilkins.

About ExxonMobil Chemical

ExxonMobil Chemical is one of the world’s premier petrochemical companies with manufacturing, technology, and marketing operations around the world. The company delivers a broad portfolio of products and solutions efficiently and responsibly, with a commitment to create outstanding customer and shareholder value. ExxonMobil Chemical endorses the principles of sustainable development, including the need to balance economic growth, social development and environmental considerations. To learn more, visit www.exxonmobilchemical.com.

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