ExxonMobil Chemical Introduces New Lightweight Label-Lyte™ Film for Improved Output of Conformable, Squeezable Films

  • Lightweight facestock film helps reduce material use
  • Enhanced converting characteristics for improved output
  • Conformable film for labels that enhance shelf appeal

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Tuesday, September 11, 2012 10:00 am EDT

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HOUSTON
"Brand owners can set apart their products and boost point-of-sale impact by choosing different shaped containers, knowing the end user can repeatedly squeeze them without damaging the label."

HOUSTON--(BUSINESS WIRE)--ExxonMobil Chemical has introduced new Label-Lyte™ 52LLC210 film, a new lightweight oriented polyolefin film which offers excellent converting characteristics, conformability and flexibility for pressure sensitive label (PSL) applications. Robust and clear, the conformability and squeezability of Label-Lyte 52LLC210 film enables brand owners to enhance point-of-sale impact, encouraging consumer “pick-up.”

The conformability of Label-Lyte 52LLC210 film allows high-quality tailored designs that reduce wrinkling and darting of the labels, even after the container is repeatedly squeezed. The film is compatible with multiple print technologies including metalized inks, hot stamp and cold foil decoration, and displays excellent clarity and gloss for an enhanced “no-label” look.

The film is engineered to improve overall output with consistent web handling, reduced curl and die cutting advantages. Excellent “layflat” and high speed matrix stripping help optimize film speed, lower scrap rates and reduce reworking of labeled containers.

“This new conformable film delivers consistent performance throughout the entire life cycle of the product,” said Kevin Frydryk, global labels films market development manager, ExxonMobil Chemical Films Business. “Brand owners can set apart their products and boost point-of-sale impact by choosing different shaped containers, knowing the end user can repeatedly squeeze them without damaging the label.”

This Label-Lyte film is well suited for a wide range of market segments including health and beauty care, household products, beverages, canistered or bottled food, and automotive applications requiring exceptional label appearance.

A multi-functional PSL labeling solution, Label-Lyte 52LLC210 film reduces material consumption, and as a polyolefin, is recyclable through existing polyolefin recycling channels.

The Films Business of ExxonMobil Chemical is a global technology leader in the development and manufacture of value-added oriented polypropylene (OPP) films, offering a broad range of flexible packaging and labeling solutions that help customers energize their packaging. The company is renowned for the global supply of high-quality, consistent products which include: Bicor™, OPPalyte™ and Metallyte™ films for packaging applications, and Label-Lyte™ film for label applications.

About ExxonMobil Chemical

ExxonMobil Chemical is one of the world’s premier petrochemical companies with manufacturing, technology, and marketing operations around the world. The company delivers a broad portfolio of products and solutions efficiently and responsibly, with a commitment to create outstanding customer and shareholder value. ExxonMobil Chemical endorses the principles of sustainable development, including the need to balance economic growth, social development and environmental considerations. To learn more, visit www.exxonmobilchemical.com.

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The terms, “we,” “our,” "ExxonMobil Chemical," or "ExxonMobil" are used for convenience, and may include any one or more of ExxonMobil Chemical Company, Exxon Mobil Corporation, or any affiliates they directly or indirectly steward. The ExxonMobil Logo, the Interlocking X Device, ExxonMobil, and Label-Lyte are trademarks of ExxonMobil.

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